Anna Kozachenko

Founder of Cock a Doodle Doo Marketing Agency, Marketing Strategist

I believe in smart simplicity. With a background in international marketing, I’ve learned that psychology shapes buying decisions and strategy translates them into sales. My job is to make the logic of growth clear – for every client, every market, every stage.

Marketing is not about manipulation; it’s about understanding human nature and creating genuine value. My agency helps businesses do this ethically and effectively, with a deep understanding of psychology and culture.

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Marketing Budget in Malta: 5% of Revenue, & When to Raise It

The average marketing budget among large companies in Europe and North America is 7.8% of revenue in 2026, according to Gartner's survey of 401 marketing leaders. Very few of Malta’s 60,856 active enterprises resemble these companies. For a marketing budget in Malta, or anywhere a business is small or mid-sized, I would start at 5% of revenue.

Reallocate TV advertising budget – 7 smarter marketing budget alternatives

Marketing analytics firm Big Chalk's 2024 cross-channel analysis found that linear TV delivered just 62 cents for every dollar invested - the lowest return among 11 measured media channels, where the weighted average stood at $2.07. That's not ROI. That's a 38% loss wearing the costume of brand awareness. The question isn't whether TV advertising has value - it's whether that value justifies its cost when measured against alternatives.

Gamification marketing – When points drive purpose and when they fail

Gamification works when it aligns with intrinsic human motivations - competence, autonomy, and relatedness. These aren't buzzwords; they're the foundational drivers identified in Self-Determination Theory, research that's been validated across cultures and contexts for decades.

In-house marketing team problems: Why people in your boardroom kill the best marketing ideas

In a McKinsey study of 1,048 major business decisions, how a decision was discussed explained 6 times more of its outcome than the analysis behind it. When an in-house marketing team and one or two outside consultants choose a campaign, the boardroom works like a focus group.

Anna Kozachenko

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Marketing Budget in Malta: 5% of Revenue, & When to Raise It