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If nobody engages, you're just talking to yourself ...

Social Media Marketing

Social Media Marketing (SMM) is not about being present on platforms – it’s about being present with purpose. The companies that succeed treat social as a strategic channel, not a checklist item. They know who they’re talking to, what they want those people to feel and do, and how social activity connects to business outcomes. The companies that struggle post content because they feel they should, measure followers instead of impact, and wonder why nothing seems to work.

We manage social media as a business function, not a creative hobby. This means strategic content planning aligned with marketing objectives, platform-appropriate content creation and optimisation, community management that builds genuine engagement, and analytics that connect social activity to pipeline and revenue. We work across Facebook, Instagram, TikTok, LinkedIn, and YouTube – choosing platforms based on where your audience actually is, not where it’s fashionable to be.

The goal is not vanity metrics. It’s engaged communities that translate into business results – leads, customers, advocates. When social media works, it compounds: your audience grows, your content spreads, and your cost of acquisition drops. When it doesn’t, you’re paying to perform for an empty room.

Best Suited For

Businesses that want social media to drive actual business results, not just accumulate followers.

Frequently Asked Questions

Which social media platforms should we be on?

The ones where your target audience spends time. For B2B, LinkedIn is typically essential. For B2C, the answer varies by demographic - Instagram and TikTok skew younger, Facebook reaches broader audiences. We analyse your specific audience before recommending a platform mix.

How often should we post?

Quality and consistency matter more than raw frequency. Three to five posts per week is a reasonable baseline for most platforms, but the right cadence depends on your resources and audience expectations. We develop posting schedules based on platform algorithms and audience behaviour patterns.

How do you measure ROI on social media?

By connecting social activity to business outcomes: engagement that indicates interest, traffic to your site, leads generated, and ultimately sales conversions. We set up tracking that shows the full journey, not just the vanity metrics at the top.
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