Reviews are social proof at scale. They influence purchasing decisions more than advertising, shape search rankings, and create a public record of customer experience that persists indefinitely. Review management is the systematic practice of generating more positive reviews, responding appropriately to all reviews, and turning customer feedback into strategic advantage.

We implement review management systems that increase positive review volume through strategic timing and requests, provide professional response templates for all review types, optimise your presence on relevant platforms, develop resolution processes for negative reviews, and train your team on best practices. The goal isn’t to game the system – it’s to ensure that your actual customer experience is accurately reflected in your public reputation.

When reviews are managed well, even criticism becomes credibility. A thoughtful response to a negative review often impresses prospective customers more than a string of five-star ratings with no engagement. What matters is showing that you care – and that you act on what you hear.