Before optimise, you need to know what's actually happening ...

Marketing Audit

Most businesses have a general sense that their marketing could be working better. Few can explain exactly where the inefficiencies are, how much they’re costing, or which assumptions are quietly draining the budget. A marketing audit exists to answer those questions – not with opinions, but with evidence.

This is a structured, forensic review of your current marketing activities: what you’re spending, what you’re getting back, and where the gaps are between intention and reality. We examine performance across channels, dissect your budget allocation, measure content effectiveness, and benchmark your positioning against competitors. The output isn’t a generic report – it’s a diagnostic that tells you precisely where money disappears and where opportunity sits untouched.

Think of it as the difference between feeling unwell and getting a blood test. The symptoms might be obvious; the causes rarely are. An audit reveals leaks you didn’t know existed – and sometimes confirms that what you thought was broken is actually working, just not in the way you expected.

Best Suited For

Businesses where marketing feels like a black box – money goes in, but nobody can quite explain what comes out, or why.

Frequently Asked Questions

How often should a company run a marketing audit?

Annually as a baseline, or before any significant strategic shift. If you're about to increase spend, enter a new market, or restructure your team, an audit should come first. It's far cheaper to diagnose before you prescribe.

What kinds of problems does an audit typically uncover?

The usual suspects include: ad spend on audiences that don't convert, content that generates traffic but no leads, channels kept alive out of habit rather than performance, and attribution models that flatter the wrong touchpoints. Occasionally, we also find things working better than expected - which changes the strategy in a different direction.

What access do you need?

Analytics platforms, advertising accounts, CRM data, and financial records related to marketing spend. The more complete the picture, the more useful the findings. We work under NDA and treat client data with appropriate confidentiality.

FEATURED articles

Pet Marketing Strategy – When Emotion Opens the Door but Fails to Close the Sale

Something curious happens when you watch pet marketing closely. Brands invest heavily in emotional content - the slow-motion reunion, the golden-hour cuddle, the tagline about unconditional love. Viewers feel something genuine. And then, more often than brands would like to admit, nothing happens. The feeling fades. The purchase doesn't really materialise.