Most businesses have a general sense that their marketing could be working better. Few can explain exactly where the inefficiencies are, how much they’re costing, or which assumptions are quietly draining the budget. A marketing audit exists to answer those questions – not with opinions, but with evidence.
This is a structured, forensic review of your current marketing activities: what you’re spending, what you’re getting back, and where the gaps are between intention and reality. We examine performance across channels, dissect your budget allocation, measure content effectiveness, and benchmark your positioning against competitors. The output isn’t a generic report – it’s a diagnostic that tells you precisely where money disappears and where opportunity sits untouched.
Think of it as the difference between feeling unwell and getting a blood test. The symptoms might be obvious; the causes rarely are. An audit reveals leaks you didn’t know existed – and sometimes confirms that what you thought was broken is actually working, just not in the way you expected.
Businesses where marketing feels like a black box – money goes in, but nobody can quite explain what comes out, or why.