Every company that operates long enough will face a crisis. A product failure, a PR disaster, a leadership scandal, an angry customer who goes viral. The difference between companies that survive these moments and those that don’t isn’t luck – it’s preparation and response. Crisis PR is the discipline of protecting reputation when it’s under attack.

We provide rapid response reputation management: immediate crisis assessment, media relations and statement development, stakeholder communication, social media monitoring and response, and reputation recovery campaigns for the aftermath. Speed matters – every hour of delayed or fumbled response increases damage. So does precision – saying the wrong thing under pressure can turn a problem into a catastrophe.

The best crisis PR happens before the crisis: protocols established, statements drafted, chains of command clarified. The second-best happens in the first hours after a crisis breaks. Everything after that is damage control, which is always more expensive and less effective than prevention or rapid response.