Affiliate marketing creates a distributed sales network – partners who promote your products or services because they earn when you earn. Unlike advertising, where you pay for exposure and hope for conversions, affiliate marketing only costs when it works. This alignment of incentives is what makes it powerful – and what makes programme design critical.

We build and manage affiliate programmes that attract quality partners, not opportunists. This includes programme structure and commission planning, partner recruitment and vetting, training materials and onboarding, tracking systems and payment infrastructure, performance monitoring and optimisation, and ongoing relationship management. The goal is a network of partners who succeed because you succeed – and whose success compounds your growth.

Affiliate marketing is surprisingly underutilised by companies that would benefit from it. Those that do it well often find it becomes one of their most profitable channels – because every dollar spent is tied directly to revenue generated.