The hardest part of growing a business is not coming up with new ideas. It’s recognising when the current approach has stopped working and finding the nerve to change it. It’s choosing to delegate marketing again – after a disappointing experience with an outsourced or in-house team. It’s following the strategy daily, despite shiny distractions.
If you’ve made it to this page, you probably felt something familiar in how we approach business and marketing – the way we think, the corners we don’t cut, the depth we insist on. When you recognise your own standards in someone else’s work, that’s usually a sign of high potential in partnership.Â