Go-To-Market strategy articles in Cock a Doodle Doo Marketing Magazine

How to choose marketing channels for new product launch – Marketing advice

The wrong channels do not simply underperform - they consume budget that could have been deployed elsewhere, generate misleading data about product viability, and sometimes poison the market perception before the right channels can be tested.

Go-To-Market Strategy Articles

Bad product launch timing can kill the potential of good product

The expensive mistake is treating your launch date as the endpoint of product development rather than the result of market readiness calculation. The companies winning aren't necessarily building better products. They're launching at moments when market readiness, competitive landscape, and stakeholder psychology align. Sometimes that means delaying a ready product. Sometimes it means launching imperfect versions to establish category position before the window closes.

Consumer value systems – 8 psychological drivers behind every purchase

Demographic profiles describe what people look like. Value systems explain how they think. Two marketing managers with identical demographics can operate from completely different worldviews, responding to opposite appeals. Your segmentation is sophisticated. Your understanding of human motivation might be fundamentally incomplete.