email marketing articles in Cock a Doodle Doo Marketing Magazine

Effective message formula – The structure that gets responses

The average human attention span has dropped to 8.25 seconds - shorter than a goldfish, according to multiple cognitive studies. Meanwhile, people are exposed to over 5,000 pieces of content daily, up from 1,400 in 2012. Your email, your pitch, your social post isn't competing with other emails or pitches. It's competing with everything.

Email Marketing Articles

Why are emails going to spam

The line between email marketing and spam isn't philosophical - it's mathematical, legal, and increasingly enforced. Yet I watch companies cross it daily, convinced that volume compensates for strategy. It doesn't. It accelerates the destruction of your sender reputation, and once that's gone, your legitimate emails stop reaching anyone.